Smooj Hard Smoothies

Smooj is a beverage that I was lucky enough to help create and develop from the ground up. It was born out of curiosity and creativity in the midst of the pandemic. I worked closely with the owner to develop branding and package designs in partnership with Skidmore Studio in Detroit, more specifically Shawn McConnell and Alissa Kline. I have created web, email and social content for the brand including video and animated work.