OnStar
I have created and directed work for OnStar through Campbell Ewald for a total of 2 years. I worked from both the CRM and Brand sides of the business. I have worked on digital, print, audio and video content. And along with the OnStar brand I also got to help direct and produce content for their podcast “Tell Me What Happened” which is ranked #35 in apple’s society and culture podcasts. I am apart of an amazing team that has helped OnStar grow and help people over the last 25 years. I am fortunate to be part of that story.
Packing the Essentials :20
Helping to remind current customers to utilize the tech benefits of their subscriptions and how they can integrate that tech into their lives. Created with the help of Lunar North.
Tell Me What Happened
Season 4 “Under an Avalanche” long-form video for podcast promotion and testing video companion content. Created with the help of Taproot.
Helicopter Parents :15
Reminding parents that they don’t need to check in with their kid every time they’re worried about them. They can just utilize the Guardian app to check locations and help avoid the drama. Created with the help of Lunar North.
The Magic Button :15
Reusing footage to tell a more compelling story about the joys of pushing your OnStar button around the holidays to check in on Santa. Created with the help of Woodward Original.